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“Thanks for swiping right.” Mobile dating exploded in popularity during this time.In 2012, reported that 40% of its logins came from mobile devices, and experts estimated that over 14 million people used dating apps.
Instead of having users hunt for a date for themselves, e Harmony recommends compatible members in its database and only allows matched individuals to communicate online.
Some of today’s largest and most successful dating brands launched during this time and changed the way people meet one another.
Some researchers have linked the increased popularity of online dating to a rise in interracial marriages in the US.
“No computer program whirs on your behalf, in search of your ideal match.
You’re just thrown into the scrum, much as you would be at a club or a big party.” Today, over 386 million people have used Badoo to chat, date, and arrange dates, and the app sees over 300,000 new sign-ups every day.