Seasonal dating meaning
These seasonal events affect different industries and businesses differently.
For example, January is a good month for health club memberships as well as self-help books and programs.
If it absolutely cannot turn a profit, then the business often closes during its off-season to avoid paying employees and to reduce the cost of supplies and overhead.
For example, in the northern United States, ice cream shops other than those located inside shopping malls simply close for the winter once the temperature dips down to the freezing level.
If the snow does not fall, then the merchant normally has taken out a special insurance policy that will cover most of his or her losses from the special sale, which has now turned out to be a worst-case scenario.April is the month to market household cleaners and other spring cleaning products, while May features the cash cow that is Mother's Day. September features back-to-school sales, while October is a marketing bonanza thanks to Halloween and the World Series.June features a lot of family activities, such as weddings, graduations, and vacations. Finally, November and December are the biggest months of the year for almost every retailer because of the holidays—Thanksgiving, Hanukkah, Kwanza, Christmas, and New Year's.Around Christmas, the studios release serious pictures expected to gain Academy Award attention together with big-budget films that are aimed at the entire family.For truly seasonal businesses, there are often situations beyond the business's control that cause sales to fluctuate wildly each year, with almost no way to predict what will happen in any given year.