Dating email subject line

Sephora asks an emotionally-engaging question (really? We have a deep, inherent terror of being left behind, of missing out – that flock mentality was a survival instinct once, but now it’s just another subject line strategy to goad us into a purchase.Email subject lines threatening scarcity (limited time offer!It’s worth noting that this succinct approach is most applicable with notification emails, in which a user already has a connection with the content you’re delivering.Most of these subject line examples involve updates or notifications connected with a user’s social media activity, order status, etc.Throw in some scarcity words and you may be surprised how your click rates will change.Examples above incorporate numbers, scarcity, punctuation, and partial capitalization (emphasis on the partial) for some serious subject line success.A headline that is graphically salient in some way has a greater chance of capturing our eye, and in an environment where dozens of headlines and stories vie for attention, numerals break up the visual field.” Incorporating personalization techniques into email subject lines is another way to increase open rates.By personalization I don’t mean incorporating a user’s name into the subject line – this has become so common practice that many users glaze over these as spam.

Some might bristle up at the accusation that humor and creativity should take a back seat when creating good subject lines for emails, especially since many marketing experts say otherwise.Instead, try location-specific offers and language, or interest targeting.Living Social and Groupon are old pros at this, sending emails with subject lines promoting deals in your area. In many ways, your email subject line is more important than your email body. But we Your subject line is your first (and maybe your last) impression on users.

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